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ARTICLE · 08 MAY 2018

Privacy Concerns In A Digital Age: The Facebook-Cambridge Analytica Scandal

RWK Goodman
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In a global age of technology, we are using more online platforms to assist with many aspects of our everyday lives, whether for ordering our weekly grocery shop online, or taking advantage of social media...

United KingdomPrivacy
Paul Herbert
Paul Herbert

In a global age of technology, we are using more online platforms to assist with many aspects of our everyday lives, whether for ordering our weekly grocery shop online, or taking advantage of social media to interact and share our lives with other online users. We are, as a result, placing a greater reliance on online platforms to protect the use of our personal data. The recent Facebook-Cambridge Analytica scandal is a stark reminder of the potential for misuse of our personal data and the need for stringent data protection laws in order to protect our privacy.

So what happened in the Facebook-Cambridge Analytica scandal?

Cambridge Analytica obtained personal data through a Facebook application called 'thisisyourdigitalage', which was developed by Cambridge University academic Aleksandr Kogan's company, Global Science Research. The users of this app consented to have their data collected and completed a personality test. However, the app did not only collect

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