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ARTICLE · 22 DECEMBER 2014

Privacy Authorities Urge Mobile Apps To Implement Privacy Policies

Reed Smith (Worldwide)
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In December, 23 privacy authorities – many of which are members of the Global Privacy Enforcement Network (GPEN) – signed an open letter to the operators of seven app marketplaces, urging them to improve consumers’ access to privacy information on mobile apps.

United KingdomPrivacy
Cynthia O'Donoghue
Cynthia O'Donoghue
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In December, 23 privacy authorities – many of which are members of the Global Privacy Enforcement Network (GPEN) – signed an open letter to the operators of seven app marketplaces, urging them to improve consumers' access to privacy information on mobile apps.

The letter states that:

  • Mobile apps that collect data in and through mobile devices within an app marketplace store must provide users with privacy practice information (for example, privacy policy links)
  • Privacy policy links must clearly inform users about the collection and use of their data before they download the app
  • Marketplace operators must implement the necessary protections to ensure the privacy practice transparency of apps offered in their stores

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