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ARTICLE · 05 FEBRUARY 2024

Generative AI - Data Privacys Friend Or Foe?

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There's so much activity around generative AI! This is a hot topic for us data privacy folks as it presents new challenges for the protection of personal data.

United KingdomPrivacy
Sarah Simpson
Sarah Simpson
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There's so much activity around generative AI! This is a hot topic for us data privacy folks as it presents new challenges for the protection of personal data. Call us sad, but we get very excited about it!

The rapid growth of AI systems producing and processing data, including personal data, means that it's super important that companies using such systems do so in accordance with their GDPR obligations.

Earlier this month, the UK data protection watchdog, the Information Commissioner's Office (ICO), began a consultation series on generative AI, which analyses how data protection legislation should apply to the development and use of AI. Generative AI is used across industry sectors to create new content, including music, artwork, literature and source code. The first consultation looks into the laws around training generative AI models on personal data that is scraped from the internet. Stephen Almond, Executive Director for Regulatory Risk at the ICO said,

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