ARTICLE · 21 JULY 2025

Data Use and Access Act 2025: Key Privacy Law Changes for UK Businesses

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The new Data Use and Access Act 2025 (DUAA) changes how businesses in the UK handle personal data.

United KingdomPrivacy

Olivia O'Rourke

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In Short

The DUAA aligns PECR penalties with UK GDPR, increasing fines for non-compliance.
New "recognised legitimate interests" for processing personal data, offering clearer guidelines.
Strengthened protections for children's data, particularly for online services.

Tips for Businesses

Review your direct marketing practices to ensure full compliance with updated PECR penalties.
Assess your privacy policies to ensure they include legitimate interests and measures for protecting children's data.
Implement safeguards for automated decision-making and check your systems for compliance with the DUAA.

The new Data Use and Access Act 2025 (DUAA) changes how businesses in the UK handle personal data. As a business owner, understanding these updates is crucial due to their broad impact, from handling customer information to marketing your products and services. The new Act amends existing legislation and carries serious

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