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VIDEO · 19 JULY 2022

Collecting, Protecting And Commercialising Data (Video)

Gowling WLG
Gowling WLG
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Gowling WLG

Gowling WLG

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In this webinar we bring together an esteemed panel of speakers from the Birmingham 2022 Commonwealth Games to explore how the delivery of a large scale international sporting event has...

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Helen Davenport
Helen Davenport
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In this webinar we bring together an esteemed panel of speakers from the Birmingham 2022 Commonwealth Games to explore how the delivery of a large scale international sporting event has:

  • Used technology in innovative ways to enhance spectator experience
  • Utilised the collection of data to help shape and maximise commercial revenue
  • Overcome issues on data collection and storage as a result of working with so many different stakeholders/third parties
  • Built and developed a global fan base whilst complying with data protection regulation.
  • Collected data safely from merchandising partners.
  • Converted IP rights into commercial opportunities
  • Maximised website conversion rates via digital channels.

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