Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 26 DECEMBER 2024

Update On Online Advertising Taskforce And ASA's Work On Online Supply Pathways

Lewis Silkin
Lewis Silkin
Contributor
Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

View firm profile
Explore more from Lewis Silkin

The Online Advertising Taskforce focuses on addressing illegal harms and child protection in online advertising, with initiatives like improving industry standards, enhancing influencer marketing practices, and reducing children's exposure to age-restricted ads.

United KingdomMedia, Telecoms, IT, Entertainment
Helen Hart
Helen Hart
Author LinkedIn connections

The Online Advertising Taskforce was created to address illegal harms and the protection of children in relation to online advertising. It was part of the Online Advertising Programme and its key objectives are:

  • improving the evidence around the scale and threat of the in-scope harms; and
  • identifying ways to enhance voluntary industry initiatives or standards to tackle the drivers of the in-scope harms.

It has carried out work in six workstreams and recently published an update.

Gold Standard. This increases industry awareness and uptake of the IAB UK's Gold Standard certification scheme on standards for buyers and sellers of digital advertising space. It has plans to identify new advertiser pledge supporters (the pledge enables brands to commit to working with certified companies) and ISBA will soon issue an updated version of its Media Services Framework.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Evolution Delivered: What Regulation (EU) 2026/2202 Means For EU261 Reform

The European Union has enacted its most comprehensive overhaul of passenger rights legislation in over twenty years, introducing significant operational changes for airlines while maintaining the core architecture of the existing compensation framework. With implementation required by October 2027, carriers face expanded obligations around automatic reimbursements, rerouting rights, and assistance provisions, alongside new clarity on extraordinary circumstances and claims procedures.
European UnionMedia, Telecoms, IT, Entertainment
Burges Salmon LLP
Burges Salmon LLP
Article

The EU Kids Act: Not Just A Social Media Ban, And Not Just An EU Problem

The European Commission has proposed the EU KIDS Act, a comprehensive regulation that extends far beyond a simple social media ban for under-13s. This ambitious framework introduces tiered age-based restrictions, safety-by-design obligations across digital services including AI chatbots and online games, and mandatory certified age-verification systems. With potential fines reaching 6% of global turnover and enforcement mechanisms piggybacking on existing DSA machinery, organisations offering digital servic
European UnionMedia, Telecoms, IT, Entertainment
Burges Salmon LLP
Burges Salmon LLP
Article

EU Kids Act: What Do The Planned Age Restrictions And Safety Requirements For Minors Online Mean For Providers?

The European Commission has proposed the EU KIDS Act, introducing comprehensive restrictions on minors' access to social media and video-sharing platforms while imposing extensive online safety requirements across digital services. This landmark legislation will require businesses to implement safety-by-design frameworks, age verification systems, and guardian controls, with particularly stringent compliance obligations for Very Large Online Platforms that must prove their services are safe through independ
European UnionMedia, Telecoms, IT, Entertainment
Winston Taylor
Winston Taylor
Article

HFSS: ASA Rulings Provide Clarity On Where “brand Advertising” Ends And Product Advertising Begins

The UK's Advertising Standards Authority has issued new guidance on how it will enforce restrictions on advertising less healthy food and drink products online and on television. Through several July 2026 rulings involving major brands like M&M's, Domino's, and KFC, the ASA clarified when the 'brand advertising exemption' applies and when product imagery crosses the line into depicting specific restricted products.
United KingdomMedia, Telecoms, IT, Entertainment
RPC
RPC
Article

Advertising In ChatGPT: What Retailers Need To Know

OpenAI's integration of advertisements into ChatGPT marks a significant shift in how retailers can reach consumers through conversational AI. As this emerging channel offers contextual relevance at moments of genuine purchasing intent, retailers must navigate complex advertising regulations, data protection requirements, and sector-specific rules to ensure compliance while capitalizing on this novel marketing opportunity.
United KingdomMedia, Telecoms, IT, Entertainment
Browne Jacobson LLP
Browne Jacobson LLP
Article

EU KIDS Act: Europe's Plan To Strengthen Child Online Safety

The European Commission has proposed the EU KIDS Act, a comprehensive regulatory framework establishing a minimum age of 15 for social media access and mandating safety-by-design principles for digital services accessible to minors. This analysis explores how the Act's four pillars compare with the UK's Online Safety Act, examines its relationship with existing EU digital regulations including the DSA and upcoming Digital Fairness Act, and outlines the practical compliance implications for platforms operati
European UnionMedia, Telecoms, IT, Entertainment
TLT
TLT
Article

Revised Earned Settlement Policy To Be Unveiled Before The End Of 2026

The UK Home Secretary has confirmed that the revised earned settlement policy will be published before the end of 2026, following her appearance before the Home Affairs Committee. This announcement provides clarity on the timeline for implementing significant changes to the UK immigration system, including transitional arrangements and the extension of the default settlement period from five to ten years.
United KingdomImmigration
Lewis Silkin
Lewis Silkin
Article

Immigration Changes Announced In Autumn 2026 Budget

The UK government has announced significant changes to its immigration system in the Autumn 2026 budget, including modifications to Skilled Worker salary requirements, extended curtailment periods for highly skilled workers, and expansions to the High Potential Individual and Global Talent visa routes. These reforms aim to create Europe's most pro-business migration system for highly skilled workers while introducing new complexities around visa curtailment and graduate route permissions.
United KingdomImmigration
Lewis Silkin
Lewis Silkin
Article

Summary Of Autumn 2026 Immigration Rule Changes

The UK Home Office has introduced significant changes to its Immigration Rules, including new protections for Skilled Worker visa holders who are victims of modern slavery, measures to prevent abuse of fee waiver processes, and updates to support the UK's participation in Erasmus+ from January 2027. These changes also expand permitted activities for visitors coming to the UK for training or creative purposes.
United KingdomImmigration
Lewis Silkin
Lewis Silkin
Article

What The 2026 Policy Address Means For Employers In Hong Kong

Hong Kong's Chief Executive has unveiled sweeping employment law reforms in the 2026 Policy Address, introducing statutory protections for delivery workers, tightening imported labour controls, and accelerating MPF system changes. These measures reflect the Government's commitment to protecting local workers while addressing the challenges of an ageing workforce and evolving labour market dynamics.
Hong KongEmployment and HR
Lewis Silkin
Lewis Silkin
Article

Hong Kong Increases Minimum Allowable Wage For Foreign Domestic Workers

The Hong Kong Government has announced a 2.35% increase in the minimum allowable wage for foreign domestic workers, raising it from HK$5,100 to HK$5,220 per month effective October 2026. This adjustment follows the government's annual review considering economic performance, labour market conditions, and stakeholder input, with specific implementation timelines for new and existing employment contracts.
Hong KongEmployment and HR
Lewis Silkin
Lewis Silkin
Article

Hong Kong Cracks Down On Unpaid Wages With Director Sentencing

A Hong Kong director was sentenced to 120 hours of community service and ordered to pay HK$93,000 in outstanding wages after her companies failed to pay employees on time. The case demonstrates that corporate officers can face serious criminal liability, including fines up to HK$350,000 and three years' imprisonment, when employment law breaches occur with their consent, connivance, or neglect.
Hong KongEmployment and HR
Lewis Silkin
Lewis Silkin
Article

You're Owed Money. Now What? – A Practical Guide To Debt Recovery In Hong Kong

Hong Kong's debt recovery landscape has become increasingly challenging, with corporate insolvencies rising 45% in 2025 and bankruptcy petitions climbing to over 10,000. This comprehensive guide explores the legal pathways available to creditors, from initial demand letters to enforcement mechanisms, and examines when civil litigation versus insolvency proceedings may be the most effective strategy for recovering outstanding debts.
Hong KongInsolvency/Bankruptcy/Re-Structuring
Lewis Silkin
Lewis Silkin