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ARTICLE · 30 MARCH 2023

Logo No Go? Knowing When It's Time For A Reboot

Marks & Clerk
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Marks & Clerk

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Marks & Clerk LLP was founded in 1887 by George Croydon Marks, who was joined in partnership by...

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Tech companies are acutely aware of the importance of keeping their brand style relevant and fresh.

United KingdomMedia, Telecoms, IT, Entertainment
Graeme Murray
Graeme Murray
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Tech companies are acutely aware of the importance of keeping their brand style relevant and fresh.

Developments in the tech space are currently moving at a rapid pace. In addition to keeping up with product aesthetics that are currently speaking to consumers, technology brands must also consider when, and how, to rebrand in order to engage with current and potential customers, and to maintain their reputation as creative and innovative players in the tech field.

The recent Nokia rebrand is an example of this. We have seen a distinct movement in the brand's identity, to reflect its change in focus to innovation and B2B tech rather than mobile phones.

Trade mark registrations for the new logo will of course be crucial to Nokia's IP strategy. However, it is also important for brand owners that are rebranding to create new logos, or launching a new brand logo for the first time, to be aware of the important role that design registration in the UK and EU can

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