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ARTICLE · 07 DECEMBER 2015

Image Rights In UK Football Explained

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In order to understand what image rights are, it's probably best to understand where they fit into the wider football industry.

United KingdomMedia, Telecoms, IT, Entertainment
Daniel Geey
Daniel Geey

Introduction

In order to understand what image rights are, it's probably best to understand where they fit into the wider football industry. Unsurprisingly, clubs have traditionally paid its players solely for playing football. This relationship is evolving. As commercial drivers push football into the entertainment and brand space, clubs are looking for a variety of ways to 'monetise' and grow their revenue base. As such, clubs are entering into a multitude of commercial partnerships whereby brands want to be associated with clubs and their high-profile players. Some Premier League clubs have in excess of 70 commercial partners, all seeking the right to use the image of high-profile players in their advertising.

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