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ARTICLE · 19 JANUARY 2011

Deloitte Technology Predictions 2011 - Part 2

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Deloitte predicts that during the course of 2011 online privacy will provoke more irate headlines and exasperated calls for action than ever before.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte Technology, Media & Telecommunications Industry Group
Deloitte Technology, Media & Telecommunications Industry Group
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TECHNOLOGY - Continued

Online Regulation Ratchets Up, But Cookies Live On

Deloitte predicts that during the course of 2011 online privacy will provoke more irate headlines and exasperated calls for action than ever before. However, by year-end a torrent of criticism directed at online privacy is likely to result in only minor legislative and regulatory changes to the way websites gather, share, and otherwise exploit user information. Such changes are unlikely to challenge the fundamentals of the online business model.

Cookies, which are the small files of personal information that websites create on a visitor's computer, are very likely to remain core to the online user experience. Similarly, IP (Internet Protocol) addresses will likely still be shared among multiple online companies.

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