A trade mark acts as a recognisable symbol of trust for your brand.
By helping consumers identify your products or services, a trade mark can be a tremendously valuable business asset. When you use one, the goodwill you generate attaches to it.
Trade mark registration is the process of obtaining exclusive legal rights to use a mark. This provides a legal presumption of ownership, giving you the power to stop others from infringing on the mark. It also enables you to license or sell the mark.
This protection makes clear business and commercial sense. But how does trade mark registration work in the UK?
What can be trade marked in the UK?
A trade mark is a ‘badge of origin’ that distinguishes your goods or services from others. In the UK, these legally protected signs can take a number of forms.