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ARTICLE · 14 JULY 2026

The Other Winners At Wimbledon?

Marks & Clerk
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Range Rover's multi-year partnership extension with Wimbledon exemplifies how two iconic British brands can create a cohesive commercial collaboration. As the official vehicle partner providing transport for players and officials, Range Rover's presence at the Championship raises important considerations about brand alignment, trade mark portfolio management, and the lucrative opportunities sports events offer for enhanced global visibility.

United KingdomIntellectual Property
Megan Rannard
Megan Rannard
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Watching Wimbledon this week, you can't help but notice lots of the various brand partners for the tournament.

From the Rolex branded scoreboards (the official tournament timekeeper since 1978) to the Slazenger balls used at every match (official tournament supplier since 1902) and obviously all the Evian water, the list of brands with an official association with the event is extensive. 

One of the brands appearing at Wimbledon is Range Rover, and it was announced before the tournament started that their commercial partnership with The All England Lawn Tennis Club has been extended as part of a multi-year deal. Range Rover is the official vehicle partner of Wimbledon, providing players and officials with transport during the Championship. The RANGE ROVER brand also appears on the “speed of serve” displays at both Centre and No1. Court. 

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