So you've spent months developing the prefect brand name, it
sounds great and you've started telling everyone about it.
Maybe you've got a little further and you've bought a
domain name or registered a company name? Maybe you're really
far down the road, you're selling your goods, advertising and
looking for investment? If any of this sounds familiar then you
need to register a trade mark.
How
Unfortunately, there's no such thing as a single worldwide
trade mark and so brand owners need select individual countries for
trade mark registration. The only exception to his rule is the EU,
where there is a multi-country trade mark which covers all EU
member states. This has always been good value (in terms of the
'cost per country') and the UK is included... until Brexit.
Essentially the country selection comes down to cost, there's
no point investing thousands protecting your brand in a specific
country if you don't trade (or manufacture) there however, if
you do have
