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ARTICLE · 06 DECEMBER 2024

Profitable Paddington Attracts Counterfeiters

Marks & Clerk
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The release of *Paddington in Peru* sparked record box office earnings (£9.65M) and a surge in counterfeit merchandise. Marks & Clerk offers anti-counterfeiting strategy guidance for businesses.

United KingdomIntellectual Property
Megan Rannard
Megan Rannard
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The third installment in the Paddington Bear movie franchise ("Paddington in Peru") opened in cinemas last month to a record-breaking £9.65million in its first weekend - the highest box office opening weekend figure for a British film since the last James Bond movie, No Time To Die, back in 2021.

The release of this movie resulted in a notable rise in sales of counterfeit Paddington merchandise and the seizure of over 2000 fake products from shops in Notting Hill, estimated to be worth around £15,000. Similar raids on Oxford Street in London resulted in the seizure of goods worth a further £10,000 such as t-shirts, magnets, shot glasses and tote bags all featuring the iconic bear.

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