Jellycat Cries Copycat: Dragon Edition

Following a legal claim against Aldi filed earlier this week, Jellycat has thrown its hat into the ring as the latest entrant in a series of supermarket trade mark disputes which have occupied the courts and captured the public's attention in recent years.

A quick run-down of the facts:

The challenger? Jellycat, the maker of plushy animals and anthropomorphic food items much beloved by children and adults alike, including one Dexter the Dragon.

The defender? Aldi, the well-known discount retailer and, until recently, home of one green and purple stuffed dragon (you may be able to see where this is going...).

The background? Jellycat claims that Aldi infringed their intellectual property rights by copying Dexter's design for their own dragon plushy, which they allege to be "strikingly similar". For added context, Dexter retails for £27, while Aldi's version costs a mere £4 – thus if the allegations of copying are proven true, it seems understandable why