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ARTICLE · 27 NOVEMBER 2023

Is This AlphaTauri F1's New Team Name?

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The AlphaTauri F1 team will undergo a full rebrand ahead of the 2024 season and CEO Peter Bayer has confirmed that the team's new name will move back closer to the sister Red Bull Racing brand.

United KingdomIntellectual Property

The AlphaTauri F1 team will undergo a full rebrand ahead of the 2024 season and CEO Peter Bayer has confirmed that the team's new name will move back closer to the sister Red Bull Racing brand.

The team was formerly known as Toro Rosso and speculation is rife that the new name will be "Racing Bulls". Red Bull GmbH have filed two applications in Austria for both the Racing Bulls word mark and a logo mark with the famous bull. Whilst nothing has been officially confirmed, Peter Bayer has said that plans have now been finalised to incorporate the team's new American sponsors into the new branding and the full official team name, and it is anticipated that the team livery will also change to be more consistent with the Red Bull brand.

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