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ARTICLE · 15 MAY 2023

How To Protect Your Brand Online

Gowling WLG
Gowling WLG
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The purpose of this guide is to highlight some of the strategies that brand owners in the UK may use to protect and enforce their rights in an increasingly online world.

United KingdomIntellectual Property
John Coldham
John Coldham
Zoe Pearman
Zoe Pearman
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Due to consumer habits moving away from the traditional brick-and-mortar outlets towards online shopping (a shift that was only accelerated by the COVID-19 pandemic) and the increasing discussions around the metaverse, it is clear that the online landscape is increasingly important.

It is also clear that brand owners are facing a number of challenges online – for example, third parties registering infringing domain names or creating social media accounts to masquerade as the brand owner online, or selling counterfeit goods on online marketplaces.

The purpose of this guide is to highlight some of the strategies that brand owners in the UK may use to protect and enforce their rights in an increasingly online world. The guide below doesn't consider protection in the metaverse – but please see our insights on securing trademark protection in the metaverse for more information on this.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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