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ARTICLE · 15 MAY 2025

EUIPO Announces Its Approach To AI

Boult Wade Tennant LLP
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The EU Intellectual Property Office (EUIPO) has released details of its approach to artificial intelligence (AI) and its current use of AI tools in the trade mark lifecycle.

United KingdomIntellectual Property
Donna Trysburg
Donna Trysburg
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The EU Intellectual Property Office (EUIPO) has released details of its approach to artificial intelligence (AI) and its current use of AI tools in the trade mark lifecycle.

The approach to the current and future development of AI solutions at the EUIPO aims to be "responsible, transparent, and people-centred." It is built upon five pillars:

  • AI as a strategic enabler;
  • adopting AI in a structured way;
  • applying AI in a practical way;
  • cooperating and sharing knowledge on AI; and
  • introducing AI with a human-centric touch.

While AI is at the heart of the EUIPO's strategy moving forward, it has said its approach to the use of AI will remain "human-centric": rooted in the needs of its staff and providing, first and foremost, a helpful tool to support but not replace their expertise. Above all, the EUIPO emphasises that its approach is committed to the "ethical and responsible" use of AI. That means creating AI-enabled systems which are "transparent,

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