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ARTICLE · 25 NOVEMBER 2025

Don't Cheat At Cards: Design Theft And Temu's New Tech

Marks & Clerk
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According to The Greeting Card Association (GCA) - the voice of the UK greeting card industry - the UK sends more cards per person than any other nation. Based on a recent GCA report, this equates to an annual market...

United KingdomIntellectual Property
Susan Bradley
Susan Bradley
Julian Asquith
Julian Asquith
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According to The Greeting Card Association (GCA) - the voice of the UK greeting card industry - the UK sends more cards per person than any other nation. Based on a recent GCA report, this equates to an annual market for single greeting cards of £1.53 billion.

It is therefore not surprising that copycats are attempting to tap into this market by ripping off UK designers' work.

While this is far from a new problem, the GCA has hit the news recently for its work in persuading online marketplace Temu to take action against copycat greetings cards sold via its site.

Temu has agreed to trial new technology to speed up the identification and removal of UK greeting card designs which infringe the intellectual property rights of its members. According to the GCA website:

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