I have not met many watch aficionados in my time, but some watch
makers and/or brands transcend the aficionado space and become
recognised amongst the masses.
Omega is certainly one of the luxury brands that can be
categorised in this way. But for many, the luxury watch market is
not a realistic space and the price tag for many of these watches,
which range from a couple of thousand to tens of thousands, are out
of reach for ordinary folk...... or so we thought.
As some may have been aware, Swatch recently collaborated with
Omega to introduce the Bioceramic MoonSwatch collection.
The collaboration between Swatch and Omega introduced a homage to
the iconic Omega Speedmaster, brought to fame when Buzz Aldrin and
Neil Armstrong wore it during the 1969 Apollo 11 lunar landing. The
more recent MoonSwatch collection is almost identical in appearance
to the original Speedmaster, including the Omega and Speedmaster
branding. Obviously, as this is a collaboration the range
