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ARTICLE · 21 APRIL 2023

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Amazon's 2022 Brand Protection Report Cites Impressive Statistics

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Amazon has released its annual Brand Protection Report for 2022.The statistics reported this year continue to impress and demonstrate Amazon's continuing efforts to tackle counterfeits.

United KingdomIntellectual Property
Megan Rannard
Megan Rannard
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Amazon has released its annual Brand Protection Report for 2022.

The statistics reported this year continue to impress and demonstrate Amazon's continuing efforts to tackle counterfeits. The figures also show that these efforts are working - for example, Amazon reports that the number of bad faith attempts to create new selling accounts has decreased by over 50% year on year since 2020 - there were 6 million attempts in 2020, 2.5 million in 2021 and only 800,000 reported attempts in 2022. Given the number of reports highlighting the vast scale of the global counterfeiting trade, it is reassuring to see that the work of the largest e-commerce company is yielding results.

Some of the highlights of the report are as follows:

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