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ARTICLE · 20 JUNE 2022

The Difference Between Marketing & Investor Relations

MJ Hudson
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In the asset management industry, marketing and investor relations are frequently lumped into the same bucket. Frankly, this is a mistake. One of the most dangerous traps an asset manager...

United KingdomFinance and Banking
Kyle Dunn
Kyle Dunn
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In the asset management industry, marketing and investor relations are frequently lumped into the same bucket. Frankly, this is a mistake. They are very different things, and it is best to treat them as such. One of the most dangerous traps an asset manager can fall into is being very good at investor relations, yet thinking they are exceling at marketing. And believe me, this is extremely common.

So... what is the difference? Now, I am sure there are long dissertations describing both, but it isn't complicated.

Investor relations is the act of transferring information from one individual to another. Marketing is the effort extended to be interesting. That's it. Be good at both.

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