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ARTICLE · 25 JUNE 2012

Financial PR In Challenging Times

Smith & Williamson
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It would be easy to assume that these are difficult times for the financial PR industry amid headlines about austerity, low gross domestic product growth, the decline in print media circulation, and even the City acknowledging levels of over capacity in the UK stockbroking sector.

United KingdomFinance and Banking

By Nick Lambert of Bell Pottinger

It would be easy to assume that these are difficult times for the financial PR industry amid headlines about austerity, low gross domestic product growth, the decline in print media circulation, and even the City acknowledging levels of over capacity in the UK stockbroking sector. The reality is that financial PR is more important than ever for companies, with technology and modern levels of connectivity as key drivers.

Communicating to stakeholders

Stakeholders are demonstrating an unstinting desire for information and feedback from companies. Using media coverage to communicate to a company's customers and suppliers as part of an overall reputation management campaign is now inextricably linked to more traditional financial PR activity.

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