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ARTICLE · 13 MARCH 2015

Avoiding ‘White Noise’ In Communications With Consumers

The UK’s Financial Conduct Authority (‘FCA’) has published its report into the impact of various methods used by banks to help their customers manage their current accounts.

United KingdomFinance and Banking

The UK's Financial Conduct Authority ('FCA') has published its report into the impact of various methods used by banks to help their customers manage their current accounts.

The FCA found that detailed annual summaries sent to customers in relation to their current accounts often did not help customers manage their accounts, avoid unauthorised borrowing or switch between providers. This is despite the fact that many banks have been sending such summaries out to customers for a few years as a direct result of regulatory and governmental pressure to be more open and transparent.

By contrast, the FCA found that the use of text messages and banking apps did reduce the levels of unauthorised borrowing. In fact, in cases where customers used both text alerts and app, there was a 24% reduction in unarranged overdraft charges. This might not come as a massive surprise. Unlike the annual summaries, a text message is short and to the point. It is also sent to a mobile phone

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