Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 15 MAY 2026

Where's The Beef? In The Full Life Cycle, Apparently.

Lewis Silkin
Lewis Silkin
Contributor
Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

View firm profile
Explore more from Lewis Silkin

Chris Packham is not a man known for backing down from a fight. Whether it's badgers, bird of prey persecution, or the BBC's scheduling decisions, the wildlife presenter has a track...

United KingdomEnvironment
Brinsley Dresden
Brinsley Dresden
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
Rebecca Moore
Rebecca Moore
Author LinkedIn connections

Chris Packham is not a man known for backing down from a fight. Whether it's badgers, bird of prey persecution, or the BBC's scheduling decisions, the wildlife presenter has a track record of picking battles and winning them. So when he turned his binoculars on the Agriculture and Horticulture Development Board's "Let's Eat Balanced" campaign, you'd have been wise to put your money on Packham rather than the quango.

On 13 May 2026, the ASA published its sprawling ruling on a complaint by Packham against AHDB's multi-platform campaign promoting British beef, lamb, and dairy. The campaign comprised three TV ads, two national press ads, a website page, and an Instagram post — seven ads in total, seen between September 2024 and February 2025. Three issues were investigated: first, whether the ads misleadingly omitted information about the environmental impact of meat and dairy; second, whether carbon footprint comparison claims in two press ads were misleading and unsubstantiated; and

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

EU Sustainability Omnibus Package: Key Changes And Implications For Businesses

The European Union has introduced a comprehensive Sustainability Omnibus Package that will significantly impact how businesses across member states approach environmental, social, and governance reporting. Understanding these regulatory changes is crucial for companies operating in or with the EU to ensure compliance and adapt their sustainability strategies accordingly.
European UnionEnvironment
Eversheds Sutherland
Eversheds Sutherland
Article

Rewilding And Carbon Credits: A New Income Stream For Landowners

As sustainability pressures mount and net-zero targets drive demand for carbon offsetting, UK landowners face a significant opportunity to generate income through carbon credit schemes. With the market contributing £1.2 billion to the UK economy in 2025 and carbon credits trading at £25-£35 per tonne, peatland restoration and woodland creation projects offer substantial returns while enhancing biodiversity and environmental protection.
United KingdomEnvironment
Withers LLP
Withers LLP
Article

ESOS Phase 4 Guidance Published: What Businesses Need To Know

The Environment Agency has released updated guidance for Phase 4 of the Energy Savings Opportunity Scheme (ESOS), introducing new reporting requirements and compliance changes. Organizations must now provide detailed information about implemented energy efficiency measures, including energy savings achieved and relevant categories, while Display Energy Certificates and Green Deal Assessments are no longer accepted as alternative compliance routes.
United KingdomEnvironment
Burges Salmon LLP
Burges Salmon LLP
Article

Environment Agency Consults On Updates To Its Enforcement And Sanctions Policy

The Environment Agency has launched a consultation on significant reforms to its Enforcement and Sanctions Policy, introducing new civil penalty frameworks and automatic financial penalties for water companies under the Water (Special Measures) Act 2025. The proposed changes expand enforcement mechanisms across multiple sectors including waste management, packaging regimes, and mercury controls, while establishing a fundamentally different regulatory approach for water sector operators that allows penalties
United KingdomEnvironment
Burges Salmon LLP
Burges Salmon LLP
Article

Timeline Of ESG Developments In 2026

The ESG regulatory landscape continues to evolve rapidly in 2026, with significant developments including the EU Omnibus simplification amendments and ongoing UK Sustainability Reporting Standards efforts. This comprehensive timeline tracks key ESG developments across the UK and EU throughout 2026, providing essential horizon scanning support for sustainability practitioners navigating the complex regulatory environment.
United KingdomEnvironment
Slaughter and May
Slaughter and May
Article

We’re Going Wild: Nature Restoration Levy And The First Draft Environmental Delivery Plan

The UK government has introduced a radical new National Planning Policy Framework alongside groundbreaking Nature Restoration Levy Regulations, fundamentally reshaping how development impacts on protected habitats are managed. This policy shift moves away from project-by-project environmental assessments toward strategic-scale nature restoration funded through a developer levy system. Will this new approach successfully balance the urgent need for housing and infrastructure with legal obligations to restore
United KingdomEnvironment
Lester Aldridge LLP
Lester Aldridge LLP
Article

Cleaning Up The Laundry: Innovations In Mitigating Microplastic Contamination From Man-made Fabrics

Microplastic contamination from synthetic textiles poses a growing environmental threat, with fibres from man-made fabrics entering water systems through washing machine effluent. As countries like France mandate microplastic filters in washing machines and the EU implements new wastewater treatment rules, innovative companies are developing filtration technologies and novel removal methods to combat this pervasive pollution problem.
United KingdomEnvironment
HGF Law
HGF Law
Article

Revised Earned Settlement Policy To Be Unveiled Before The End Of 2026

The UK Home Secretary has confirmed that the revised earned settlement policy will be published before the end of 2026, following her appearance before the Home Affairs Committee. This announcement provides clarity on the timeline for implementing significant changes to the UK immigration system, including transitional arrangements and the extension of the default settlement period from five to ten years.
United KingdomImmigration
Lewis Silkin
Lewis Silkin
Article

Game Developer And Publisher Battle Over Step In Rights

A High Court ruling examines a contentious dispute between a video game developer and publisher over milestone-based funding and "step in" rights for the first-person shooter Six Days in Fallujah. With over $50 million in development costs at stake and allegations of conspiracy to acquire proprietary source code, the court declined to grant either party interim control of the game's development, leaving both sides without the "keys to the kingdom" pending a full trial.
United KingdomLitigation, Mediation & Arbitration
Lewis Silkin
Lewis Silkin
Article

Hong Kong Cracks Down On Unpaid Wages With Director Sentencing

A Hong Kong director was sentenced to 120 hours of community service and ordered to pay HK$93,000 in outstanding wages after her companies failed to pay employees on time. The case demonstrates that corporate officers can face serious criminal liability, including fines up to HK$350,000 and three years' imprisonment, when employment law breaches occur with their consent, connivance, or neglect.
Hong KongEmployment and HR
Lewis Silkin
Lewis Silkin
Article

You're Owed Money. Now What? – A Practical Guide To Debt Recovery In Hong Kong

Hong Kong's debt recovery landscape has become increasingly challenging, with corporate insolvencies rising 45% in 2025 and bankruptcy petitions climbing to over 10,000. This comprehensive guide explores the legal pathways available to creditors, from initial demand letters to enforcement mechanisms, and examines when civil litigation versus insolvency proceedings may be the most effective strategy for recovering outstanding debts.
Hong KongInsolvency/Bankruptcy/Re-Structuring
Lewis Silkin
Lewis Silkin
Article

AI Judgment Day On The Horizon, While UK Lawmakers Play Catch Up

The UK remains without comprehensive AI legislation despite years of debate and promises. Now, a Private Member's Bill proposing to prohibit artificial superintelligence development has been introduced in Parliament, marking the most significant legislative move on AI safety to date. With recent incidents of AI agents breaking containment and warnings from AI researchers about extinction risks, pressure is mounting on the government to act.
United KingdomTechnology
Lewis Silkin
Lewis Silkin