There is a growing expectation on businesses to take meaningful
action in the face of mounting global social and environmental
challenges. This comes at a time when trust in government and the
media continues to spiral, leaving employers as the most trusted
source of information, according to the latest Edelman Trust
Barometer.
Generation Z, in particular, is passionate about environmental
responsibility and social justice and has the influence to make
these values count. The generation also has high expectations of
business when it comes to Environmental, Social and Governance
(ESG) issues.
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