After launching its investigation into environmental claims last
November 2020, the CMA has now published draft guidance to help
businesses understand and comply with their existing consumer law
obligations when making environmental claims. The draft guidance is
open for consultation until 16 July 2021 with the final guidance
set to be published by the end of September 2021.
Advice to businesses
Although the CMA's final guidance will not be published
until the end of September 2021, businesses should take notice now
and review their existing environmental claims to ensure they
comply with consumer protection laws and the current guidance and
rules in relation to environmental claims (such as the Government's Green Claims Code and the CAP code (Rule 11)). The CMA has indicated it
will continue to take enforcement action for "egregious"
breaches of consumer law pending publication of the final guidance
in September. See our "top tips for compliance" below.
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