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ARTICLE · 05 OCTOBER 2026

Your Share Plan Now Has An AI Audience

Burges Salmon LLP
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Employees are increasingly turning to AI tools like ChatGPT for guidance on managing their equity compensation, but research shows these systems provide incorrect answers to financial questions up to 88% of the time. As AI becomes an invisible interpretation layer between employer communications and employee decisions, companies must rethink how they design share plan materials to ensure they degrade safely when context is incomplete or misunderstood.

United KingdomEmployment and HR
Nigel Watson
Nigel Watson

An employee opens a SAYE maturity email.

The option is comfortably in the money. The email explains the choices, links to the portal and points to further information about tax and ISAs.

The employee takes a screenshot, opens ChatGPT and asks: “What should I do?”

We do not know how often that precise interaction is happening. But there is good evidence that AI has entered the information chain around employee equity.

UBS surveyed 2,000 US employees with at least $5,000 of investable assets in December 2025. Among equity-plan participants, 83% identified AI tools such as ChatGPT, Microsoft Copilot or Apple Intelligence as one of the ways they learn how to manage their equity awards. Seventy-six per cent were concerned about making a bad decision with those awards and 74% about not properly diversifying equity compensation they had already received.

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