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ARTICLE · 29 OCTOBER 2015

Tomorrow's City, Today's Challenge

Wedlake Bell LLP
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Tomorrow's City, Today's Challenge is a unique campaign, launched at MIPIM UK in 2014. 60% of the world's population will live in cities by 2030 and our campaign looks at what we need to do today to prepare for that change.

United KingdomCorporate/Commercial Law
Suzanne Gill
Suzanne Gill
Helen Garthwaite
Helen Garthwaite

Tomorrow's City, Today's Challenge is a unique campaign, launched at MIPIM UK in 2014. 60% of the world's population will live in cities by 2030 and our campaign looks at what we need to do today to prepare for that change. We've had some fantastic input from industry leaders.

Live to Shop or Shop to Live?

Our most recent debate was on retail in Tomorrow's City – Live to Shop or Shop to Live?

Panellists Belinda Earl (Marks & Spencer), Steve Sunnucks (formerly Gap, Inc.) and Professor Laura Vaughan (University College London) bagged up key retail trends in an eclectic and wide ranging discussion.

After listening to them all, the main items on our shopping list are:

  •  A retailer's best customers shop there online and in store. Boden and Amazon are experimenting with physical shops. Savvy retailers know that their internet presence is an integral part of their offering, and the store must offer a brand experience which is better than sitting at home in front

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