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ARTICLE · 20 OCTOBER 2021

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Getting The Green Light For Environmental Claims

Cooley LLP
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The UK's Competition and Markets Authority ("CMA") has recently published its final guidance on misleading green claims. The Green Claims Code ("the Code") aims to help businesses comply...

United KingdomConsumer Protection
Edward Turtle
Edward Turtle
Christine Graham
Christine Graham
Carolina Ljungwaldh
Carolina Ljungwaldh
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We look at the consequences for products stakeholders of new UK guidance on misleading green claims.

The UK's Competition and Markets Authority ("CMA") has recently published its final guidance on misleading green claims.  The Green Claims Code ("the Code") aims to help businesses comply with their existing obligations under consumer protection law when making environmental claims in the UK. The CMA has announced that it will conduct a formal review of misleading green claims by businesses both online and offline, starting at the beginning of 2022. Therefore, businesses are well advised to use the time between now and the end of the year to ensure that their green claims comply with the Code. In this blog, we are joined by Cooley competition specialist,  Christine Graham, to take a look at the consequences for products stakeholders.

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