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ARTICLE · 30 JANUARY 2025

New U.K. Digital Markets Regime

A&O Shearman
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The Digital Markets, Competition and Consumers Act 2024 will introduce groundbreaking new rules to regulate digital markets in the U.K.

United KingdomAntitrust/Competition Law

The Digital Markets, Competition and Consumers Act 2024 will introduce groundbreaking new rules to regulate digital markets in the U.K. It aims to boost competition by controlling the conduct of the largest digital firms, backed up by powers to impose heavy fines for non-compliance. The regime will kick in on January, 1 2025. There are six things you need to know.

1. The regime only applies to firms having "strategic market status"

  • The Competition and Markets Authority (CMA), through its Digital Markets Unit, will designate firms as having "strategic market status" (SMS) in relation to a digital activity. Five conditions must be met:
    1. The firm carries out one or more digital activity, e.g., providing a service via the internet or providing digital content.

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