This article provides a selection of the most interesting ASA
adjudications from February and a summary of the key issues
considered in those adjudications. In particular, the ASA
considered three L'oréal adverts and their use of post
production techniques, and adjudicated on the well-publicised
complaints against various claims on the TripAdvisor website. The
ASA also considered complaints against a number of adverts
featuring sexual imagery, with the outcomes differing predominantly
depending on whether the imagery related to the advertised
products.
This month also sees the OFT launching a review of the payday
lending sector, following serious concerns that some lenders may be
targeting and taking advantage of those in financial difficulty.
The fast-growing sector is widely advertised, with lenders such as
Wonga and Quick Quid advertising on mainstream TV channels. The
review will further investigate compliance with the Consumer Credit
Act and update current OFT
