UAE Introduces Mandatory Advertiser Permit For Content Creators

The United Arab Emirates (UAE) has taken a significant step in regulating its rapidly evolving digital advertising landscape with the introduction of the Mandatory Advertiser Permit. Announced by the UAE Media Council in July 2025, this new regulatory framework is designed to bring greater transparency, accountability, and professionalism to social media advertising.

The move is a response to the growth of influencer marketing and digital content creation. This article provides an overview of the new Advertiser Permit, its requirements, exemptions, application process, and the broader implications for influencers, content creators, and advertisers operating in the UAE.

Background and Rationale