Franchising

As a key commercial hub in the Middle East region, and benefitting from continued economic growth, population expansion, and as a tourist destination for visitors from around the world, franchising is a key feature of the UAE commercial landscape, for both local and international brands.

This is particular the case for F&B brands, and with some important take-aways.

F&B is the dominant franchising sector, primarily due to the level of tourism and also the diverse population. According to the Ministry of Foreign Affairs (more than 200 nationalities live and work in the UAE). This has led to significant appeal in the UAE market for F&B brands from all over the world, and where the UAE is often the 'stepping stone' to expansion in the rest of the GCC and MENA region.