UAE Competition Law: Market Definition Decoded

Key Takeaways

• The Guidelines on Relevant Market Definition, published in July 2026, provide the clearest indication yet of how UAE authorities will approach market definition—a foundational step in any competition analysis.• Market definition directly determines whether an undertaking holds a dominant position (40% market share threshold) and whether merger notification is required (AED 300 million turnover or 40% combined market share).
• The Guidelines adopt internationally recognized tools—including the SSNIP test (hypothetical monopolist test) and the SSNDQ test (quality-based analysis for digital markets)—giving the UAE framework flexibility for modern business models.
• Businesses preparing merger control filings, exemption applications, or competition complaints should address market definition early. Article 10 of the Executive Regulations requires detailed market studies and economic analysis.