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ARTICLE · 26 SEPTEMBER 2023

The Guideline On Consumer Reviews Has Been Published

Global Advertising Lawyers Alliance (GALA)
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The Guideline on Consumer Reviews ("Guideline"), enacted by the Advertisement Board at the meeting dated 12.09.2023 and numbered 337, has recently been published.

TurkeyMedia, Telecoms, IT, Entertainment
Hande Hançar (Gün & Partners)
Hande Hançar (Gün & Partners)
Baran Güney (Gün & Partners)
Baran Güney (Gün & Partners)
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The Guideline on Consumer Reviews ("Guideline"), enacted by the Advertisement Board at the meeting dated 12.09.2023 and numbered 337, has recently been published. The purpose of the Guideline is to inform advertisers, advertising agencies, media organizations and persons, institutions and organizations engaged in advertising activities on fundamental principles regarding consumer reviews, obligation of informing consumers and procedure for checking reviews before publication, along with commercial practices that are deemed misleading, and applicable responsibility and liability regime.

Highlights of the Guideline

"Consumer reviews" are defined as statements, endorsements and rating practices expressed by consumers on the internet communicating any kind of consumer experience pertaining to a purchased product or service or a seller or provider or intermediary service provider.

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