FOREWORD
Since the first affordable home radios occupied a central place
in living rooms around the world, consumers have sought ever more
convenient and customizable ways to access media. Today, streaming
services offer a once unimaginable level of consumer convenience
and consumption customization; and, currently, over-the-top-media,
or OTT, is the paradigm.
OTT providers offer on-demand media content and communication
platforms accessible twenty-four-seven on internet-connected
devices. The OTT market has experienced exponential growth in
virtual lockstep with massive, worldwide mobile device
penetration.
Similar to radio and television broadcasting, OTT services are
regulated. Recently, the European Union expanded its Electronic
Communication Code to cover OTT services. Similar laws and
regulations have been enacted in Turkey, with additional
legislation work in process.