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ARTICLE · 19 OCTOBER 2012

Misleading Advertising Under Turkish Consumer Law

Selçuk | Gündüz
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Under Turkish Law, advertisements are regulated under "Protection of Consumers Law" no. 4077 and "Regulation on Principles and Application of Commercial Advertisements and Announcements"; published in the Official Gazette No. 14 June 2003 and numbered 25138

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Selmin Gurpinar
Selmin Gurpinar

Under Turkish Law, advertisements are regulated under "Protection of Consumers Law" no. 4077 ("Law No.4077") and "Regulation on Principles and Application of Commercial Advertisements and Announcements" published in the Official Gazette No. 14 June 2003 and numbered 25138 ("Advertisement Regulation").

Among other types of violations cited under the legislation, "misleading advertising" constitutes an essential part of the violations due to its extensive scope and the approach of the Advertisement Board is quite strict regarding advertisements having a misleading basis.

In General

According to article 16 of the Law No. 4077, advertisements and announcements shall conform to the law; principles adopted by the Board of Advertisement, general morality, public order, personal rights and shall be true and correct. The Article further stipulates that "no advertisement, announcements or implied advertisement that is deceptive or misleading the consumer, or abusing

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