Defamation In Advertisements

The Advertisement Board, rendered in its decision in the last month of 2020, proving its sensitivity towards Turkish cuisine and food culture, ruled that advertisements for a canned seafood product to be permanently suspended.

In the advertisement broadcasted on television channels and social media accounts of the advertiser, the couple who would like to dine out is on the street with various restaurants selling food from Turkish cuisine. However, the non-hygienic attitude of the waiters, the cooks' dirty clothes and the ingredients of low quality used led the couple to prefer to eat the advertised product, which is canned seafood, at home. Moreover, the scenes presenting disregarded hygiene rules and the perception created by the advertisement is supported by the posters with slogans on the restaurant walls, the horror-thriller movie soundtrack playing during the scene and the smoky atmosphere in these scenes.