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ARTICLE · 29 DECEMBER 2015

Comparative Advertising Is Postponed In Turkey

ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
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ELIG Gürkaynak Attorneys-at-Law

ELIG Gürkaynak Attorneys-at-Law

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The effective date of the regulation, subject to our update published on November 16, 2015 titled "Turkey Green-Lights Comparative Advertising", which will allow using components related to competitors' goods, trademarks, trade name and services in the advertisements in Turkey is postponed to the end of 2016.

TurkeyMedia, Telecoms, IT, Entertainment
Gönenç Gürkaynak
Gönenç Gürkaynak
İlay Yılmaz
İlay Yılmaz
Burak Yeşilaltay
Burak Yeşilaltay
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The effective date of the regulation, subject to our update published on November 16, 2015 titled "Turkey Green-Lights Comparative Advertising", which will allow using components related to competitors' goods, trademarks, trade name and services in the advertisements in Turkey is postponed to the end of 2016. The provision was expected to enter into force on January 10, 2016, but an amendment to the regulation was published in the Official Gazette of December 25, 2015 with the number 29573 and postponed the effective date of this provision to December 31, 2016.

The adventure of this regulation dates back to the beginning of 2015, when the Turkish Ministry of Customs and Trade issued a new regulation on the principles and procedures pertaining to advertising and abrogated and replaced the outdated regulation of 2003. The regulation was a candidate to end the prohibition for comparative advertising in Turkey and included a provision allowing it. However the effective

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