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ARTICLE · 07 AUGUST 2025

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Comparative Advertisements In Turkish Law

ADMD/Mavioglu & Alkan Law Office
ADMD/Mavioglu & Alkan Law Office
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ADMD/Mavioglu & Alkan Law Office

ADMD/Mavioglu & Alkan Law Office

Mavioglu & Alkan Law Office (ADMD) is a full-service law firm with headquarters in Istanbul. Since...

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Pursuant to Article 61/1 of the Consumer Protection Law No. 6502 and Article 4/1-n of the Regulation on Commercial Advertising and Unfair Commercial Practices...

TurkeyMedia, Telecoms, IT, Entertainment
Sila Ozturk
Sila Ozturk
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I. The Concept of Comparative Advertising

Pursuant to Article 61/1 of the Consumer Protection Law No. 6502 and Article 4/1-n of the Regulation on Commercial Advertising and Unfair Commercial Practices, commercial advertising is regulated as "Commercial advertising is an announcement in the nature of marketing communication made by advertisers through written, visual, audio and similar means in any medium in order to ensure the sale or rental of a good or service, to inform or persuade the target audience in connection with trade, business, craft or a profession."

The concept of comparative advertisement is defined in Article 4/1-ğ of the Regulation as "advertisements that compare features of the promoted goods or services with those of competing products or services that aim to meet the same need or serve the same purpose".

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