Turkish Law allows comparative advertisements and this is
regulated in the Consumer Protection Law ("TKHK")
w.no.6502, which came into force on May 8, 2014. The definition and
conditions of comparative advertisements are regulated in detail in
the Regulation on Commercial Advertising and Unfair Commercial
Practice ("Regulation") which was published in the
Official Gazette dated January 10,2015 and numbered 29232.
According to the Regulation, "advertisements comparing
the issues relating to the goods or services that are promoted and
those relating to competitor goods or services for the same purpose
or to meet the same needs" are accepted as comparative
advertisements.
According to the conditions regulated in the Regulation,
comparative advertisements may only be made if;
