Commercial Electronic Messages & Registration To Electronic Message Management System

As a result of technological innovation and the exponential increase in online content marketing, commercial electronic messages (CEMs) are being used by a majority of individuals and companies for marketing their brands, products and or service. In an effort to regulate these activities, Turkey introduced the Law Regulating the Electronic Commerce No. 6563 (the Law) implementing new rules and procedures regarding the use of commercial electronic messages. The Regulation on Commercial Communication and Commercial Electronic Messages (the Regulation) was subsequently amended to include even further rules and an obligation to register into a new system called Electronic Message Management System to those who want the use CEM to promote their business (service providers). Accordingly, it is imperative that the service providers conduct the utmost care to comply with these new rules in order to avoid any possible administrative fines.