Advertisements are regulated in Turkish Law under Law on
Consumer Protection, No. 4077 ("Consumer
Law") and the Regulation on Principles and
Application Essentials Regarding Commercial Advertisements and
Announcements ("Advertising
Regulation"). Pursuant to the Consumer Law,
advertisements and announcements shall comply with the law;
principles adopted by the Advertisement Board, general moral
values, public order, personal rights and shall be correct.
Consumer Law also sets forth that the advertisers are required to
prove the material claims referred in the advertisement or the
announcement.
The competent authority that inspects the compliance of
advertisements is the Advertisement Board, which operates under the
Turkish Ministry of Customs and Trade. The Advertisement Board does
not only consider the Consumer Law's provisions in its
decisions but also takes into consideration the provisions of the
other applicable legislation, such as Regulation on
