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ARTICLE · 21 AUGUST 2020

Trademark Class 5 Goods Appeal To Both Average And High Attention Consumers

A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19).

TurkeyIntellectual Property

A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19)

In Turkey we encounter a cliché judgement when examining the likelihood of confusion among trademarks when it comes to goods in class 5 of the Nice classification,"The consumer segment of the goods included in class 5 consists of people with a high level of attention, and thus, in order to reach the conclusion that there might be a likelihood of confusion, there needs to be a higher level of similarity – sometimes at the level of identity – between the signs and identity between the goods."

The reason we, at Ankara Patent Bureau, consider this judgement a cliché is that the assumption supporting this judgement, that is, the assumption that the consumer group of the goods in class 5 are composed of people with a high level of attention, is, in our opinion, not correct in terms of all goods included in class 5.

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