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ARTICLE · 29 SEPTEMBER 2026

Trademark Registration And Protection In Türkiye 2026

ONGUR & PARTNERS
ONGUR & PARTNERS
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This article examines Turkish trademark registration and the continuing protection of brands owned by foreign businesses. It considers clearance searches, classification, application procedure, refusal, opposition, use requirements, cancellation, renewal and enforcement. The role of registered trademark agents and the choice between national filing and international routes are also addressed.

TurkeyIntellectual Property
Av. Dr. Arzu ONGUR
Av. Dr. Arzu ONGUR

Abstract

This article examines Turkish trademark registration and the continuing protection of brands owned by foreign businesses. It considers clearance searches, classification, application procedure, refusal, opposition, use requirements, cancellation, renewal and enforcement. The role of registered trademark agents and the choice between national filing and international routes are also addressed. The judicial authorities discussed in the manuscript illustrate the importance of the particular mark, goods, services and evidence. The analysis argues that filing strategy should precede market entry and continue after registration through monitoring, maintenance of use records and a clear allocation of ownership and enforcement responsibilities.

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