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ARTICLE · 10 SEPTEMBER 2024

Marka Tescilinde Ayırt Edicilik Unsuru

Kesikli Law Firm
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Marka tescili, markaların sonradan başka kimseler tarafından kullanılmamasını ve dolayısıyla da markanın korunmasını sağlamak amacıyla yapılan işlemdir.

TurkeyIntellectual Property
Eren Yeniçulha
Eren Yeniçulha
Ece Bayar
Ece Bayar
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A. Giriş

Marka tescili, markaların sonradan başka kimseler tarafından kullanılmamasını ve dolayısıyla da markanın korunmasını sağlamak amacıyla yapılan işlemdir. Markanın tescil edilmesiyle, sonraki başvurular bakımından aynı ifadeleri kullanan markaların tescilinin önüne geçmek amaçlanmakta olup, bu koruma tescil edilen her marka bakımından aynı düzeyde olmayacaktır. Tescil edilecek markaların taşıması gereken özellikler ve tescil edilmiş markaların korunma düzeyi 6769 sayılı Sınai Mülkiyet Kanunu'nda (“SMK”) düzenlenmiştir. SMK'ya göre markanın tesciliyle sağlanmak istenen korunmanın düzeyi, tescil edilen markaların barındırdıkları ifadelerin ayırt ediciliğine göre belirlenmektedir.

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