ARTICLE · 14 MAY 2025

4 Başlıkta Gömülü Finans ("Embedded Finance") ve Regülasyonlar

Yuksel Attorneys at Law

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Günümüzde müşterilerinin satın alma deneyimlerini sürtünmesiz ve en kısa şekilde gerçekleştirmek için çaba içerisinde olan şirketler, rakiplerinin yeni ürün ve özelliklerine temas eden müşterilerinin...

TurkeyFinance and Banking

Yuksel Attorneys At Law

Günümüzde müşterilerinin satın alma deneyimlerini sürtünmesiz ve en kısa şekilde gerçekleştirmek için çaba içerisinde olan şirketler, rakiplerinin yeni ürün ve özelliklerine temas eden müşterilerinin artan beklentilerini karşılamak için ek çaba sarf etmektedirler.

Hizmet ve/veya ürünlerini online olarak sağlayan şirketlerin, sağlıklı bir kullanıcı deneyimi için kullanıcı arayüzü planlamasında hatrı sayılır gelişmeler göstermenin yanı sıra kart saklama, tekrarlayan ödeme, cüzdan, şimdi al sonra öde ("BNPL"), ürün sigortası vb. hizmetleri, ana hizmetlerinin bütünleyici parçaları olarak sağladığına tanıklık ediyoruz.

Özellikle sağlık, gayrimenkul, ulaşım ve perakende sektörlerinde faaliyet gösteren şirketler tarafından ödeme, borçlanma, sigorta ve yatırım araçlarının ek ürün ve/veya hizmet olarak konumlandırılması müşteri deneyimi açısından önem taşımakla birlikte hizmet/ürün çeşitliliğinin arttırmakta ve ek gelir kaynağı da sağlamaktadır. Bu

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