Crowdfunding was pioneered by Marillion, the British rockband
and conduced towards a great thing twenty years ago. The group
mailed almost 10.000 fans and asked whether they would fancy buying
an album one year prior its release and surprisingly the answer was
"yes". That was ahead of time, as there was minimal
access to the internet, however worked well, and made Marillion
meet its fans. That was the rising of crowdfunding model which has
been implemented by many others thereafter, including
KickStarter.
Crowdfunding is basically a form of financing promising
businesses, projects or ventures by involvement of many with a
little bit of money. Today, just contrary to the mainstream
business financing, crowdfunding works as a facility to approach as
many investors as one can through the internet, rather than wishing
for massive funds from a few key investors.
