Türkiye's First Direct Sales Regulation Enters Into Force On August 8, 2025

This regulation establishes the procedures and principles regarding the direct sales system previously regulated under Article 47/A of the Consumer Protection Law No. 6502.

Direct sales, as defined in the regulation, means "sales whereby the consumer purchases goods or services directly from the direct seller or from a direct sales company acting as an intermediary, and whereby the direct seller derives a benefit."

The new regulation imposes various prohibitions and obligations on direct sellers to prevent the direct sales system from evolving into a pyramid scheme. In addition, it expands the scope of responsibility by imposing various obligations on direct sellers, alongside the right of withdrawal granted to consumers for consumer protection purposes.