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ARTICLE · 20 JULY 2026

Turkish Commercial Advertising Regulation Amendments

Pi Legal Consultancy
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Pi Legal Consultancy

Pi Legal Consultancy

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Turkey introduces sweeping reforms to its advertising regulations, establishing comprehensive rules for AI-generated content, social media influencer marketing, targeted advertising, and environmental claims. The amendments mandate transparency requirements for artificial intelligence use in advertising, impose strict disclosure standards for influencer partnerships, and introduce enhanced consumer protections for digital marketplaces and online reviews.

TurkeyConsumer Protection
Pi Legal Consultancy
Pi Legal Consultancy
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The amendment of the Regulation on Commercial Advertising and Unfair Commercial Practices is very stunning in Turkey. Indeed, Turkey introduces major changes to advertising, influencer marketing, AI-generated content and online consumer reviews.

Introduction

The Amendment of the Regulation on Commercial Advertising and Unfair Commercial Practices has been circuited in the Official Gazette dated July 1, 2026. It is available here

The present article will give a brief summary of the core sides of the new Amendment.

Overview of the Amendment of the Regulation on Commercial Advertising and Unfair Commercial Practices

The Amendment of the Regulation on Commercial Advertising and Unfair Commercial Practices introduces significant changes which are particularly relevant for among others, advertisers, e-commerce platforms, artificial intelligence systems and social media influencers operating in digital marketplaces. Most of the new Regulation enters into force on August 1, 2026. It

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